United Life
An Iowa life insurer serving independent financial professionals since 1962 - part of the Kuvare insurance platform since 2018 - carrying an A- (Excellent) rating from AM Best behind a deliberately focused annuity shelf, represented on ARHQ by its Performance SPDA multi-year guaranteed annuity.
Financial strength
A-
AM Best
AM Best A- (Excellent)
United Life carries an A- (Excellent) Financial Strength Rating from AM Best - the fourth-highest of thirteen categories.
Founded 1962
Founded in 1962 in Cedar Rapids, Iowa, and serving financial professionals and their clients for over six decades.
Kuvare-backed
A subsidiary of Kuvare US Holdings since 2018 - the same retirement-focused platform behind sister carrier Guaranty Income Life (GILICO).
Independent distribution
Distributes through independent financial professionals, marketing organizations, and financial institutions rather than a captive sales force.
Performance SPDA MYGA
On ARHQ, the live shelf is a single declared-rate product: the Performance single-premium deferred annuity, tracked as a MYGA with a guaranteed rate.
Run live numbers on United Life products
Choose a product type, then select a current product. The analyzer shows the values returned for your premium, age, state, and timing, and leaves out fields that are not published for that selection.
Income FIAs
Selected product: WealthChoice 7 - Guaranteed Living Benefit Rider - Level
An income-focused fixed indexed annuity group for comparing rider-driven lifetime-income scenarios.
Other current products and income options
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Explore United Life products
United Life’s lineup, grouped by what each product group is built to do. Current rates are pulled from the daily carrier rate service.
Fixed Index Annuity - Growth
Index-linked annuities built for protected growth, with caps, participation rates, and fixed-account options surfaced from live product data.
- Growth-oriented FIAs grouped by accumulation purpose
- Individual product pages carry current rates, terms, riders, and disclosures
Best for: Buyers comparing principal-protected growth potential before opening a product page for the full live strategy set.
WealthChoice 5
The short-surrender WealthChoice accumulation FIA, led by a plain annual S&P 500 cap and no bonus or income rider.
S&P 500 annual cap
10.25%
WealthChoice 10 with Premium Bonus
The long-term bonus version of WealthChoice, built for accumulation with a vesting issue credit and an annual S&P 500 cap.
S&P 500 annual cap
6%
Rates are pulled live from CANNEX via the AdvisorWorld data feed · 2026-07-15. Caps, payout rates, and guaranteed rates vary by state, premium band, and rider election — confirm current terms on each product page.
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Compare United Life's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Find your fit
United Life's ARHQ shelf is a single MYGA, so the fit question is simple: is a declared guaranteed rate the job for this money?
How lifetime income builds
See how a guaranteed-income benefit can turn a premium into lifetime income using this carrier’s current income terms.
Lifetime withdrawal rate
7.45%
10-yr deferral
Annual fee
0.95%
benefit charge
Premium
$100,000
Projected income base · yr 10
$178,399
Annual lifetime income
$13,291
Illustrative 10-year projection using this income option's current terms for issue age 60, income at 70. The projected income base and first-year income reflect the selected option and any published benefit charge. Actual results can vary; use the carrier illustration for contract-specific values.
Company overview
What United Life is
United Life Insurance Company, founded in 1962 and headquartered in Cedar Rapids, Iowa, is a stock life insurer focused on straightforward fixed annuity and permanent life insurance products for everyday Americans, sold through independent distribution.
Checked 2026-07-16 · ARHQ carrier coverage; United Life
Since 2018, United Life has been a subsidiary of Kuvare US Holdings, the retirement-focused insurance platform that also owns Guaranty Income Life (GILICO). Kuvare provides capital and product-development resources while United Life remains the legal issuing carrier behind its guarantees.
Acquired 2018 · ARHQ carrier coverage; Kuvare
On ARHQ, United Life's shelf is intentionally narrow: a single MYGA product page. The profile supplies story and context, while the product's availability, guaranteed rate, and term come from CANNEX-backed feeds at render.
At render · ARHQ carrier-page architecture; CANNEX via AdvisorWorld
Scale, labeled
Founded
1962
Founded in Cedar Rapids, Iowa; NAIC 69973.
Founded 1962 · ARHQ carrier coverage; United Life
Owner
Kuvare
Subsidiary of Kuvare US Holdings since 2018; sister carrier to GILICO.
Acquired 2018 · ARHQ carrier coverage; Kuvare
Licensed
45 states
Licensed to do business in all states except Alaska, Hawaii, New York, Maine, and Vermont.
Checked 2026-07-16 · United Life corporate site
AM Best
A- (Excellent)
A- Financial Strength Rating from AM Best - fourth of thirteen categories.
Checked 2026-07-16 · ARHQ carrier coverage; AM Best via United Life
History highlights
United Life Insurance Company was founded in 1962 in Cedar Rapids, Iowa, to complement United Fire Group's property-and-casualty business with life insurance and annuity products.
Founded 1962 · ARHQ carrier coverage; United Fire Group
Over the following decades it grew into a multi-state life and annuity carrier distributed through roughly 1,500 independent life agencies at the time of its 2018 sale.
As of 2018 sale · ARHQ carrier coverage; United Fire Group sale announcement
In 2018 United Life joined the Kuvare family of companies, expanding its reach in fixed and fixed indexed annuities alongside sister carrier GILICO while keeping its Cedar Rapids home office.
Acquired 2018 · ARHQ carrier coverage; United Life
From United Fire Group to the Kuvare platform
United Life was founded in 1962 as the life insurance arm of United Fire Group, the Cedar Rapids property-and-casualty insurer, and operated for over five decades as its wholly owned life subsidiary.
Checked 2026-07-16 · ARHQ carrier coverage; United Fire Group
In a deal announced in September 2017 and closed on March 30, 2018, United Fire Group sold United Life to Kuvare US Holdings for $280 million in cash. Policyholder guarantees remain the obligation of United Life as the legal issuing carrier.
Closed 2018-03-30 · ARHQ carrier coverage; United Fire Group / Kuvare announcements
On the Kuvare platform, United Life sits alongside sister retail carrier Guaranty Income Life (GILICO) plus Kuvare's reinsurance and asset-management arms. Kuvare reports pro forma consolidated assets of more than $50 billion - a parent-platform figure, not United Life's standalone balance sheet.
Checked 2026-07-16 · ARHQ carrier coverage; Kuvare / United Life
Financial strength
AM Best
CurrentA-
Excellent financial-strength rating - the fourth-highest of thirteen AM Best categories.
Checked 2026-07-16
ARHQ carrier coverage; AM Best via United Life · current rating check
What makes United Life different
Six decades of Midwest carrier continuity
Founded in 1962 and still headquartered in Cedar Rapids, United Life has served financial professionals and their clients for over sixty years - through its United Fire Group era and now under Kuvare.
Checked 2026-07-16 · ARHQ carrier coverage; United Life
Kuvare platform, same issuing carrier
The 2018 Kuvare acquisition brought institutional capital and product-development resources - the same platform behind GILICO - while United Life remains the legal carrier standing behind its contracts.
Acquired 2018 · ARHQ carrier coverage; Kuvare
Middle-market, independent-channel focus
United Life builds simple, straightforward annuity and permanent life products for everyday savers and distributes through independent financial professionals rather than a captive sales force.
Checked 2026-07-16 · ARHQ carrier coverage; United Life
A focused single-product shelf on ARHQ
United Life's live ARHQ shelf is one product: the Performance SPDA, a declared-rate single-premium deferred annuity tracked as a MYGA. One product page, one guaranteed-rate decision - with the current rate and term resolved live from the daily feed.
At render · ARHQ product catalog; CANNEX via AdvisorWorld
About United Life
United Life Insurance Company, founded in 1962 and headquartered in Cedar Rapids, Iowa, spent its first five-plus decades as the life insurance subsidiary of United Fire Group before Kuvare US Holdings acquired it in 2018 for $280 million.
Closed 2018-03-30 · ARHQ carrier coverage; United Fire Group / Kuvare announcements
United Life carries an A- (Excellent) rating from AM Best and focuses on conservatively managed fixed annuity and permanent life products for middle-market savers, distributed through independent channels across 45 states.
Checked 2026-07-16 · ARHQ carrier coverage; AM Best via United Life
On ARHQ, United Life's hub frames a deliberately narrow shelf - the Performance SPDA multi-year guaranteed annuity - and routes to its live product page for the current guaranteed rate, term, and disclosures.
At render · ARHQ carrier-page architecture; CANNEX via AdvisorWorld
Free Comparison Report
Get United Life's current rate report
Compare United Life's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Sources
- United Life corporate site - Who We Are (founded 1962, Cedar Rapids IA, Kuvare company, AM Best A-, 45-state licensing) — 2026-07-16
- Kuvare - completion of United Life acquisition from United Fire Group ($280M, closed 2018-03-30) — 2026-07-16
- Kuvare corporate site - retail carriers United Life and GILICO, platform structure — 2026-07-16
- AM Best rating action - A- (FSR) / a- (Long-Term ICR), stable outlooks, reaffirmed 2025-12-17 for Kuvare Retail Group; Kuvare financial-strength update (United Life-only ~$7.3B assets, $304M capital & surplus at 12/31/2025, distinct from combined Kuvare Retail totals) — Checked 2026-07-16
- Live product catalog (Performance SPDA MYGA), rates, terms: CANNEX via AdvisorWorld public API — At render