Annuity carrier
Reliance Standard Life Insurance Company
AM Best A++ · 5 MYGA in feed
Comparable MYGA rate · 5-year guaranteed rate
5.85%
CANNEX via AdvisorWorld · rates as of October 9, 2026
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carrier comparison
Reliance Standard Life Insurance Company vs EquiTrust Life Insurance Company
Carrier-level comparison using AM Best ratings, MYGA rates, product-lineup depth, and sourced disclosures.
CANNEX-backed data via AdvisorWorld. Each available figure below carries its true source date.
View carrier profile
VS
Annuity carrier
EquiTrust Life Insurance Company
AM Best B++ · 5 MYGA · 1 FIA in feed
Comparable MYGA rate · 5-year guaranteed rate
5.55%
CANNEX via AdvisorWorld · rates as of October 9, 2026
Auto-verdict
Reliance Standard Life Insurance Company leads on carrier strength, 5-year MYGA rate, 10-year MYGA rate; MYGA lineup in the feed is tied. This compares the displayed metrics only and is not a personalized recommendation.
- On carrier strength, Reliance Standard Life Insurance Company has the higher figure (A++ AM Best vs B++ AM Best); EquiTrust Life Insurance Company is lower.
- On 5-year MYGA rate, Reliance Standard Life Insurance Company has the higher figure (5.85% · 5-year guaranteed rate · Eleos MVA vs 5.55% · 5-year guaranteed rate · Certainty Select); EquiTrust Life Insurance Company is lower.
- On 10-year MYGA rate, Reliance Standard Life Insurance Company has the higher figure (5.9% · 10-year guaranteed rate · Reliance Guarantee vs 5.7% · 10-year guaranteed rate · Certainty Select); EquiTrust Life Insurance Company is lower.
- On MYGA lineup in the feed, Reliance Standard Life Insurance Company and EquiTrust Life Insurance Company are effectively tied.
Auto-generated from the displayed data only, not a recommendation.
side by side
Compare on the numbers
Only metrics for product types both carriers sell are shown. Missing applicable values show unavailable.
| Metric | Reliance Standard Life Insurance Company | EquiTrust Life Insurance Company |
|---|---|---|
| AM Best ratingCarrier financial strength from the rate feed; higher rating rank is highlighted. | A++ AM BestLeading CANNEX via AdvisorWorld · rates as of October 9, 2026 | B++ AM Best CANNEX via AdvisorWorld · rates as of October 9, 2026 |
| Best 5-year MYGA rateHighest 5-year guaranteed rate for each carrier at the same guarantee period. | CANNEX via AdvisorWorld · rates as of October 9, 2026 | CANNEX via AdvisorWorld · rates as of October 9, 2026 |
| Best 10-year MYGA rateHighest 10-year guaranteed rate for each carrier at the same guarantee period. | CANNEX via AdvisorWorld · rates as of October 9, 2026 | CANNEX via AdvisorWorld · rates as of October 9, 2026 |
| MYGA products in feedDistinct MYGA products in the rate feed; the full shelf may be larger. | 5 MYGA products in feedTie CANNEX via AdvisorWorld · rates as of October 9, 2026 | 5 MYGA products in feedTie CANNEX via AdvisorWorld · rates as of October 9, 2026 |
lineups
Top products from each carrier
Reliance Standard Life Insurance Company
Top MYGA products in feed
Rates: CANNEX via AdvisorWorld · rates as of October 9, 2026
EquiTrust Life Insurance Company
Top MYGA products in feed
Top FIA products in feed
Rates: CANNEX via AdvisorWorld · rates as of October 9, 2026
Common questions
Decision FAQs from the same numbers
Is Reliance Standard Life Insurance Company or EquiTrust Life Insurance Company rated higher by AM Best?
On carrier strength, Reliance Standard Life Insurance Company has the higher figure (A++ AM Best vs B++ AM Best); EquiTrust Life Insurance Company is lower. AM Best measures the insurer's claims-paying ability, not product value, so consider it with the rates above.
Does Reliance Standard Life Insurance Company or EquiTrust Life Insurance Company have higher MYGA rates right now?
On 5-year MYGA rate, Reliance Standard Life Insurance Company has the higher figure (5.85% · 5-year guaranteed rate · Eleos MVA vs 5.55% · 5-year guaranteed rate · Certainty Select); EquiTrust Life Insurance Company is lower. On 10-year MYGA rate, Reliance Standard Life Insurance Company has the higher figure (5.9% · 10-year guaranteed rate · Reliance Guarantee vs 5.7% · 10-year guaranteed rate · Certainty Select); EquiTrust Life Insurance Company is lower. Rates vary by state, premium band, and term, so confirm on each product page.
Who offers more annuity products, Reliance Standard Life Insurance Company or EquiTrust Life Insurance Company?
On MYGA lineup in the feed, Reliance Standard Life Insurance Company and EquiTrust Life Insurance Company are effectively tied. These counts cover products in the rate feed, not every contract the carrier has ever issued.
How to read this comparison
Compare the carrier, then the contract.
A carrier comparison narrows the field; the product pages carry the surrender schedules, state availability, and rider mechanics that decide the actual fit.
Financial strength
Annuity guarantees are only as strong as the insurer behind them, so AM Best ratings appear beside the rates.
Rate context
MYGA winners use the same guarantee term on both sides. First-year or step rates can still be inspected by product, but never decide a cross-term carrier verdict.
Lineup depth
Product counts reflect the rate feed, a proxy for shelf breadth rather than a complete catalog.
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Disclosures and sources
Carrier and product figures are sourced from CANNEX via AdvisorWorld and labeled with their true source date. Comparisons are shown only for product types both carriers sell in the data; missing applicable values show unavailable.
The verdict is auto-generated from the displayed metrics only and is not a recommendation. MYGA rate winners compare the same guarantee period on both sides; a higher first-year or step rate is not ranked against a longer guarantee term. Product counts describe the feed, not every contract each carrier issues.
Rates vary by state, premium band, guarantee term, and issue age. Caps and participation rates can change. Annuity guarantees are backed by the issuing carrier's claims-paying ability and are not FDIC-insured. Educational only.
Use the carrier comparison as a starting point.
Then open each carrier profile for ratings history and the available lineup, or go back to the market-wide rate tables.
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