Canvas Annuity
A direct-to-consumer digital annuity brand - Canvas Insurance Agency LLC - whose contracts are issued by Puritan Life Insurance Company of America (NAIC #71390), an Arizona-domiciled life insurer rated B++ (Good, stable) by AM Best. On ARHQ, the live shelf is the Future Fund multi-year guaranteed annuity, bought entirely online with non-commissioned support.
Financial strength
B++
AM Best
Issued by Puritan Life
Canvas is the digital brand and agency; every contract is issued by Puritan Life Insurance Company of America (NAIC #71390), an Arizona-domiciled life insurer in Scottsdale, which stands behind all guarantees.
Issuer AM Best B++ (Good)
Puritan Life carries a B++ (Good) Financial Strength Rating with a stable outlook - the fifth-highest of AM Best's sixteen categories, secure but below the A- range.
Fully digital purchase
End-to-end online experience: apply in minutes, fund by transfer or rollover, e-sign, and manage the policy online with 24-hour account access and a 30-day review period.
Non-commissioned support
Licensed Canvas representatives assist buyers but are not paid traditional sales commissions, reducing the incentive to steer toward a higher-commission product.
Future Fund MYGA line
The live ARHQ shelf is the Canvas Future Fund multi-year guaranteed annuity - compound fixed crediting over a locked term, with principal protected from market loss.
Run live numbers on Canvas Annuity products
Choose a product type, then select a current product. The analyzer shows the values returned for your premium, age, state, and timing, and leaves out fields that are not published for that selection.
MYGAs / Fixed Annuities
Selected product: Canvas Future Fund 10 Year
A fixed annuity group for buyers who want a declared guaranteed rate, principal protection, and tax-deferred growth.
Other current products
Free Comparison Report
Get Canvas Annuity's current rate report
Compare Canvas Annuity's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Explore Canvas Annuity products
Canvas Annuity’s lineup, grouped by what each product group is built to do. Current rates are pulled from the daily carrier rate service.
Multi-Year Guaranteed Annuity
Fixed-rate contracts grouped separately from indexed annuities so guaranteed terms are compared on their own terms.
- Fixed-rate contracts grouped separately from indexed annuities
- Guaranteed term rates and surrender context live on each product page
Best for: Savers who want a declared fixed rate for a set period and a direct path to each product review.
Canvas Future Fund
A three-, five-, or seven-year fixed annuity from Canvas with no MVA, annual withdrawal access, and two health-event waivers.
7-year guaranteed rate
6.2%
Canvas Future Fund 10 Year
Canvas Future Fund's ten-year fixed-rate filing, matching a long guarantee with a long surrender schedule while avoiding an MVA.
10-year guaranteed rate
6.3%
Rates are pulled live from CANNEX via the AdvisorWorld data feed · 2026-07-15. Caps, payout rates, and guaranteed rates vary by state, premium band, and rider election — confirm current terms on each product page.
Free Comparison Report
Get Canvas Annuity's current rate report
Compare Canvas Annuity's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Find your fit
Start with the job for the money, then open the live Canvas product page that matches that goal - remembering the issuer is Puritan Life.
Company overview
What Canvas Annuity is
Canvas Annuity is a direct-to-consumer digital annuity brand operated by Canvas Insurance Agency LLC. It supplies the website, education, and online application, but it does not issue contracts - those are issued by Puritan Life Insurance Company of America (NAIC #71390), an Arizona-domiciled life insurer in Scottsdale.
Checked 2026-07-16 · ARHQ carrier coverage; Canvas / Puritan disclosures
Puritan Life is the legal issuer and claims-paying obligor behind every guarantee. In Q4 2025 Amistad Financial Group, LLC completed its acquisition of Puritan (and its affiliated reinsurer, Heritage Life Insurance Company); AM Best said the business plan remained unchanged.
Acquisition completed Q4 2025 · ARHQ carrier coverage; AM Best
On ARHQ, Canvas product cards are intentionally live-data driven: the profile supplies story and issuer context, while product availability, rates, and guaranteed terms come from CANNEX-backed feeds at render.
At render · ARHQ carrier-page architecture; CANNEX via AdvisorWorld
Scale, labeled
Issuer
Puritan Life
Puritan Life Insurance Company of America, NAIC #71390; Arizona-domiciled, Scottsdale. Canvas is the digital brand and agency, not the insurer.
Checked 2026-07-16 · ARHQ carrier coverage; Puritan Life
Owner (parent)
Amistad
Parent: Amistad Financial Group, LLC; acquisition of Puritan and affiliated reinsurer Heritage Life completed Q4 2025.
Acquisition completed Q4 2025 · ARHQ carrier coverage; AM Best
AM Best
B++ (Good)
Issuer Puritan Life's Financial Strength Rating, stable outlook - fifth-highest of sixteen categories. Long-Term ICR bbb (Good), stable.
Affirmed 2026-02-19 · ARHQ carrier coverage; AM Best
Financial size (issuer)
FSC VIII
AM Best Financial Size Category VIII - adjusted policyholders' surplus of $100M to under $250M; a smaller capital base than major national annuity groups.
Affirmed 2026-02-19 · ARHQ carrier coverage; AM Best
History highlights
Puritan Life Insurance Company of America operates as an Arizona-domiciled life insurer, providing the statutory balance sheet and issuing platform behind the Canvas brand.
Checked 2026-07-16 · ARHQ carrier coverage; Puritan Life
Canvas launched in the 2020 era as an exclusive direct-to-consumer distributor of Puritan Life annuities, introducing digital purchase and non-commissioned support; the shelf later expanded from accumulation-only to add the Forever Fund immediate-income annuity.
Circa 2020-2025 · ARHQ carrier coverage; Canvas
In Q4 2025 Amistad Financial Group completed its acquisition of Puritan and Heritage Life; in February 2026 AM Best affirmed Puritan's B++ / bbb ratings with stable outlooks and removed the under-review status.
Affirmed 2026-02-19 · ARHQ carrier coverage; AM Best
A digital brand on an Arizona insurer, newly owned by Amistad
Canvas is a comparatively modern distribution platform - a cloud-based agency built to sell fixed annuities through a fully digital, direct-to-consumer experience. The insurer beneath it, Puritan Life, is an Arizona-domiciled life company with a long operating history.
Checked 2026-07-16 · ARHQ carrier coverage; Canvas
In the fourth quarter of 2025, Amistad Financial Group, LLC completed its acquisition of Puritan Life and its affiliated reinsurer, Heritage Life Insurance Company. AM Best placed the ratings under review during the proposed deal, then removed that status and affirmed the ratings once it closed.
Acquisition completed Q4 2025 · ARHQ carrier coverage; AM Best
Policyholder guarantees remain the obligation of Puritan Life as the legal issuing carrier. Amistad ownership is context, not a guarantee; the affiliated Heritage Life reinsurance relationship remains a noted constraint and monitoring item.
Checked 2026-07-16 · ARHQ carrier coverage; AM Best
Financial strength
AM Best
CurrentB++
Good financial-strength rating with a stable outlook for the issuer, Puritan Life - the fifth-highest of AM Best's sixteen categories, secure but below the A- range. Long-Term Issuer Credit Rating bbb (Good), stable; Financial Size Category VIII. Affirmed after Amistad's Q4 2025 acquisition; concentrated affiliated reinsurance with Heritage Life is a noted constraint and monitoring item.
Affirmed 2026-02-19
What makes Canvas Annuity different
Issuer is Puritan Life, not Canvas
Canvas Insurance Agency LLC markets and services the policy, but Puritan Life Insurance Company of America (NAIC #71390) issues the contract and stands behind every guarantee. Judge the guarantee by Puritan Life's financial strength, not by the brand's marketing.
Checked 2026-07-16 · ARHQ carrier coverage; Canvas / Puritan disclosures
A fully digital, direct-to-consumer path
Buyers research, apply, fund, e-sign, and manage a policy entirely online, with 24-hour account access and a prominent 30-day review promise - a genuine distribution innovation on top of an established statutory insurer.
Checked 2026-07-16 · ARHQ carrier coverage; Canvas
A B++ grade means mid-tier strength
B++ (Good) is a secure AM Best grade with a stable outlook, but it is the fifth-highest of sixteen categories and sits below the A- range that many advisors use as a screening threshold. AM Best notes a limited business profile and concentrated affiliated reinsurance with Heritage Life as constraints - weigh rate against issuer strength, not yield alone.
Affirmed 2026-02-19 · ARHQ carrier coverage; AM Best
A deliberately narrow two-job shelf
Canvas markets two retirement jobs: the Future Fund MYGA for guaranteed compound accumulation and the Forever Fund SPIA for immediate income. ARHQ's live rate feed currently covers the Future Fund MYGA (two rows); the Forever Fund SPIA is available through Canvas but is not yet a live ARHQ product page.
At render · ARHQ product catalog; CANNEX via AdvisorWorld
About Canvas Annuity
Canvas Annuity is a direct-to-consumer digital annuity brand and licensed agency (Canvas Insurance Agency LLC). Its contracts are issued by Puritan Life Insurance Company of America (NAIC #71390), an Arizona-domiciled insurer in Scottsdale rated B++ (Good) with a stable outlook by AM Best.
Checked 2026-07-16 · ARHQ carrier coverage; AM Best
Canvas currently markets two annuity families: the Future Fund multi-year guaranteed annuity for fixed, tax-deferred accumulation, and the Forever Fund single premium immediate annuity for guaranteed income. ARHQ's live rate feed presently covers the Future Fund MYGA.
Checked 2026-07-16 · ARHQ carrier coverage; Canvas
On ARHQ, Canvas product pages stay product-specific: the carrier hub frames the lineup and identifies Puritan Life as the issuer, while each live product routes to its own page for current rates, terms, and disclosures.
At render · ARHQ carrier-page architecture; CANNEX via AdvisorWorld
Free Comparison Report
Get Canvas Annuity's current rate report
Compare Canvas Annuity's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Sources
- Canvas Annuity site (brand / agency; Future Fund and Forever Fund product pages) — 2026-07-16
- Puritan Life Insurance Company of America site (legal issuer, NAIC #71390, Scottsdale AZ) — 2026-07-16
- ARHQ carrier coverage - Canvas as digital brand/agency, issuer Puritan Life, Amistad Q4 2025 acquisition, AM Best B++/bbb stable affirmed 2026-02-19, FSC VIII — Checked 2026-07-16
- Live product catalog (Canvas Future Fund, Canvas Future Fund 10 Year MYGAs), rates and terms: CANNEX via AdvisorWorld public API — At render