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Prudential

One of the largest and oldest names in U.S. insurance and retirement services - a publicly traded company (NYSE: PRU) with more than 150 years of operating history, issuing annuities through its Prudential and Pruco Life subsidiaries.

Financial strength

A+

AM Best

AA-

S&P Global

Aa3

Moody's

AA-

Fitch

A+ / AA- rated

The Prudential Insurance Company of America carries A+ from AM Best, AA- from S&P and Fitch, and Aa3 from Moody's.

Public company

Prudential Financial, Inc. trades on the New York Stock Exchange under the ticker PRU.

Newark, NJ

Headquartered in Newark, New Jersey.

150+ years

Traces its roots back more than 150 years.

Large-scale insurer

Among the largest U.S. insurance and retirement-services organizations by assets under management.

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Fixed indexed annuity - income

Income FIAs

Selected product: Elevate Income

An income-focused fixed indexed annuity group for comparing rider-driven lifetime-income scenarios.

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Withdrawal rate, rider fee, and roll-up mechanics stay tied to the selected product
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Explore Prudential products

Known Prudential product pages, grouped by what each product group is built to do. Confirm current rates and availability in the analyzer or on the product page.

Fixed Index Annuity - Growth

Index-linked annuities built for protected growth, with product pages for checking caps, participation rates, and fixed-account options.

  • Growth-oriented FIAs grouped by accumulation purpose
  • Individual product pages are the place to check rates, terms, riders, and disclosures

Best for: Buyers comparing principal-protected growth potential before checking a product page for current strategy details.

Elevate Accumulator

Prudential's accumulation-focused Elevate FIA with an S&P 500 cap and diversified participation strategies.

Comparable FIA metric

Cap, participation, and trigger rates vary by state and strategy - view product for live rates.

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PruSecure

An accumulation-focused fixed indexed annuity from an A.M. Best A+ rated Prudential life subsidiary, with no optional GLWB rider, a recognizable S&P 500 annual cap option alongside multi-year and diversified index strategies, and a published surrender ladder with three waivers visible on the page.

Comparable FIA metric

Cap, participation, and trigger rates vary by state and strategy - view product for live rates.

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PruSecure Advisor

The advisory/fee-based share-class filing of PruSecure — an accumulation-focused fixed indexed annuity from an A.M. Best A+ rated Prudential life subsidiary, with no optional GLWB rider, a flat low-rate surrender ladder built for fee-only accounts, and a recognizable S&P 500 cap alongside multi-year and diversified index strategies.

Comparable FIA metric

Cap, participation, and trigger rates vary by state and strategy - view product for live rates.

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SurePath

An accumulation-focused fixed indexed annuity from an A.M. Best A+ rated Prudential life subsidiary, with no optional GLWB rider, a recognizable S&P 500 annual cap option, and an unusually broad bench of proprietary multi-asset participation-rate indexes across one-, two-, and three-year crediting horizons.

Comparable FIA metric

Cap, participation, and trigger rates vary by state and strategy - view product for live rates.

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Company overview

What Prudential is

Prudential Financial is one of the largest and oldest names in U.S. insurance and retirement services, with more than 150 years of operating history. Its U.S. insurance and annuity products are issued primarily through The Prudential Insurance Company of America, Pruco Life Insurance Company, and Pruco Life Insurance Company of New Jersey.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Prudential's long operating history and global scale make it one of the most established names in the insurance and retirement industry, distinguishing it from smaller annuity-focused carriers.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Prudential's annuity lineup spans PruSecure, SurePath, and Prudential WealthGuard.

Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld

Scale, labeled

Founded

150+ years

More than 150 years of operating history.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Headquarters

Newark, NJ

Headquartered in Newark, New Jersey.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Public company

NYSE: PRU

Prudential Financial, Inc. trades on the New York Stock Exchange.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Assets under management

~$1.6T

About $1.6 trillion in assets under management reported for the first quarter of 2026.

As of 2026-03-31 · Prudential first-quarter 2026 financial reporting

History highlights

Prudential traces its roots back more than 150 years and is headquartered in Newark, New Jersey.

Founded more than 150 years ago · AnnuityRatesHQ carrier research, June 2026

Over its history, Prudential expanded from a life-insurance company into a diversified global insurance and retirement-services organization.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Today Prudential is one of the most established names in the U.S. insurance and retirement industry.

June 2026 · AnnuityRatesHQ carrier research, June 2026

A large, publicly traded insurance and retirement organization

Prudential Financial, Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker symbol PRU.

June 2026 · AnnuityRatesHQ carrier research, June 2026

U.S. insurance and annuity products are issued primarily through The Prudential Insurance Company of America, Pruco Life Insurance Company, and Pruco Life Insurance Company of New Jersey.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Prudential's size and diversification help distinguish it from smaller annuity-focused carriers in the retirement marketplace.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Financial strength

AM Best

A+

Superior financial-strength rating on The Prudential Insurance Company of America.

June 2026

AnnuityRatesHQ carrier research, June 2026

S&P Global

AA-

Very strong financial-strength rating.

June 2026

AnnuityRatesHQ carrier research, June 2026

Moody's

Aa3

High-quality financial-strength rating.

June 2026

AnnuityRatesHQ carrier research, June 2026

Fitch

AA-

Very strong financial-strength rating.

June 2026

AnnuityRatesHQ carrier research, June 2026

What makes Prudential different

Established scale and brand

Prudential combines more than 150 years of operating history with one of the largest balance sheets in U.S. insurance, a profile that prioritizes carrier stability and breadth over headline rate-leadership.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Multiple issuing subsidiaries

Annuities are issued through The Prudential Insurance Company of America, Pruco Life, and Pruco Life of New Jersey, with the New Jersey entity covering products approved there.

June 2026 · AnnuityRatesHQ carrier research, June 2026

Accumulation, income, and fixed lineup

The current lineup spans accumulation-first FIAs (PruSecure, SurePath), an income-rider FIA (SurePath Income), and declared-rate MYGAs (Prudential Fixed Annuity, WealthGuard).

Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld

Publicly traded

As an NYSE-listed company (PRU), Prudential publishes regular financial disclosures, adding transparency relative to many privately held annuity carriers.

June 2026 · AnnuityRatesHQ carrier research, June 2026

About Prudential Financial

Prudential Financial, headquartered in Newark, New Jersey, is one of the largest and oldest U.S. insurance and retirement-services organizations, with more than 150 years of operating history and a publicly traded parent (NYSE: PRU).

June 2026 · AnnuityRatesHQ carrier research, June 2026

Prudential may suit buyers who weight carrier scale and brand stability highly and want a mix of accumulation FIAs, an income-rider FIA, and MYGA choices. It may be less compelling for shoppers whose only goal is the highest posted MYGA rate, since large highly rated carriers are not always rate leaders in every term.

Checked 2026-06-20 · AnnuityRatesHQ carrier research, June 2026

Prudential pairs the PruSecure and SurePath FIA families with Prudential Fixed Annuity and WealthGuard fixed-rate choices.

Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld

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Sources

  • Prudential website — 2026-06-20
  • AnnuityRatesHQ carrier research, June 2026 — June 2026
  • Live product catalog, rates, ratings confirmation, riders, and strategy metrics: CANNEX Financial Exchanges via AdvisorWorld — Verified July 2026

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