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2025 Market & Policy Trends (Part 2)

Published Wed Apr 09 2025

2 min read

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Written byAnnuityRatesHQ Editorial Team

Staff

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Fixed Index Annuities Under Fire?

What New SEC Oversight Could Mean

Fixed Indexed Annuities (FIAs) have been among the fastest-growing retirement products in the last decade. Their promise of principal protection combined with market-linked growth has attracted retirees looking for a middle ground between fixed income and equities.

However, as FIAs have gained popularity, they’ve also caught the attention of regulators—particularly the U.S. Securities and Exchange Commission (SEC).

In early 2025, conversations around whether FIAs should fall under federal securities regulation have intensified. Currently, FIAs are regulated at the state level and sold by insurance-licensed agents. But the SEC has expressed concerns about transparency, complexity, and suitability—especially in light of continued sales growth to older investors.

Why the SEC Is Interested

FIAs are structured as insurance contracts, but they use sophisticated financial instruments, such as options, to provide market-linked returns.

Critics argue that these features can be confusing, with varying cap rates, spreads, and participation rates that are hard for consumers to evaluate or compare.

Recent studies suggest that many retirees don’t fully understand how index crediting works or what limits apply to their growth. The SEC has hinted that increased federal oversight could ensure more uniform disclosure and stronger consumer protections.

What Regulatory Change Could Mean

If the SEC were to reclassify FIAs as securities, several things could happen:

  • Only securities-licensed advisors (FINRA-registered) could sell them

  • Disclosure requirements would increase dramatically

  • Compliance and record-keeping costs for firms could rise

  • The overall advisor population able to recommend FIAs could shrink

This would reshape the annuity sales landscape, potentially pushing some agents out of the market while creating opportunities for fee-based advisors already operating under fiduciary standards.

Industry Pushback

Insurance industry advocates argue that the current state-based model is effective and that the NAIC’s 2020 “best interest” model regulation has already improved sales practices.

They caution that layering federal oversight could reduce access to valuable products for middle-market retirees. Some also warn that reclassification could slow innovation in the FIA space, as insurers might avoid launching new products until regulatory clarity is established.

What Advisors Should Watch

  • Monitor SEC rulemaking agendas and public comment periods

  • Stay updated on dual-licensing requirements (insurance + securities)

  • Evaluate whether your FIA offerings are clearly explained and compliant with both state and emerging federal standards

What Clients Should Ask

  • How does this FIA credit interest?

  • What are the caps, participation rates, and fees?

  • Who regulates this product and the person recommending it?

Example:

Imagine a client is comparing two FIAs:

  • One offers a 6% cap on S&P 500 returns with no spread

  • Another has a 50% participation rate but includes a 1.25% annual fee

Without clear disclosures, comparing these two can be difficult—even for financial professionals.

Conclusion

As regulation evolves, expect increased scrutiny and the need for more transparent client education. The FIA landscape is changing—and fast.

Next up: How annuities can anchor portfolios in volatile markets.

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